ident. dental laboratory — Redesign
Introduction
The project
The ident. dental laboratory has stood for decades for craftsmanship precision and high-quality dental technology. To visually emphasize this quality and the commitment to modern aesthetics, a complete rebranding was carried out. Our goal: to create a contemporary appearance that unites innovation, craftsmanship, and individuality — positioning the dental laboratory as a strong, confident brand.
Brand naming
The name says it all: from “Dentallabor Jürgen Dieterich” to “ident. Dental Laboratory.” It reflects both the personal consultation and the precise, custom fit of every dental restoration. The short, concise name gives the brand a modern radiance and immediately communicates its commitment to quality and precision. At the same time, it creates space for a minimalist, contemporary design language that clearly conveys the laboratory’s values.
Corporate Design
Clean forms, precise typography, and a bright, minimalist color concept reflect the laboratory’s commitment to cleanliness, quality, and attention to detail. The new logo embodies confident design and technical expertise — with the focal emphasis on “ident.” becoming a distinctive hallmark that ensures recognition and conveys modern value. A consistent design framework runs across all communication materials — from business cards and flyers to product packaging and client materials.
Web Design
The new website impresses with innovative interactive elements that bring the topic of dental prosthetics to life. With striking scroll effects that illustrate technical processes and interactive 3D models, we set new standards in the visual presentation of dental technology. This creates a digital experience that makes complex techniques tangible and intuitively conveys the quality of the work.
Keyvisuals
For the new visual identity, high-quality photo and video materials were created to authentically capture the work and atmosphere of the laboratory. The shots showcase modern technology, precise craftsmanship, and the real people behind the brand — presented in a clean, bright, and minimalist style. The visual concept supports the contemporary appearance of the website and highlights the laboratory’s high standards of quality.
Social Media
To make the entire rebranding process visible digitally, an accompanying social media campaign was developed for Instagram and Facebook.
Over several phases, posts in the new corporate design were published, gradually guiding the community through the brand transformation.
From behind-the-scenes insights into the implementation to the final presentation of the new brand identity, this created a continuous communication process that authentically conveyed the new identity.
Services